Creativity meets accessibility
Our brief was to create a flexible, vibrant visual framework capable of engaging a diverse regional audience. The key challenge centred on inclusivity. The typography style and colour palette need to meet strict accessibility standards while supporting all levels of literacy. The finished result balances creativity with functionality.
From concept to community
As part of the initial brief we translated the brand identity into a large scale 3m x 1m banner to advertise their inaugural event.
Handing over the keys
To meet the brand needs, we developed a highly interactive brand identity that seamlessly blends a flexible logo with a playful, engaging illustrative style. The client can bring the brand to life across various touch-points using the supplied brand guidelines.
The document advises the team on best practices for asset use, empowering them to confidently manage and maximise the brand moving forward.
