Making waves
We kicked things off with a deep-dive branding exercise. We crafted a custom style guide and a bespoke illustration library designed to capture the breezy, energetic spirit of the Hartlepool coast.
This brand identity became the ultimate creative sandbox, designed to ensure every single piece of future marketing would feel like part of the same family for years to come.
The sheer scale of the initial launch was massive, requiring us to flood the coast with everything from eye-catching bus shelter ads and leaflets to interactive activity packs and animated video end cards. If a you could see it, we designed it.
- Suite of logos, colours and illustrations
- Initial launch website page design
- Comprehensive branding
- Digital and print marketing materials
Our sandcastle is still standing
We didn’t just hand over designs, we handed over creative freedom. Our foundationals gave their internal team total independence to confidently produce their own cohesive social media and marketing content year after year.
We still collaborate on shiny new assets from time to time, but watching their team run with the brand and keep it beautifully consistent has been a highlight!